A new age is upon us, due to technological innovation, shift in demographics, business and the world, that allows for active participation in collaboration at almost every level; from invention, production, marketing and distribution. The effect of this mass collaboration, collaboration on a global scale, is opportunity for all connected parties; the corporation to the individual. New accessibility puts the necessary tools for collaboration at everyone’s fingertips. The “Peer Production” model of innovation and creation is the result of open collaboration for the sake of growth and innovation within and across industries. Recent examples include MySpace, Linux, YouTube, and WikiPedia.