Casual Gaming is more than casual business

A colleague of mine that specializes in Flash development recently spent a few days at the 2007 Flash Forward Conference in Boston. He said the show was amazing; new techniques, technologies, just a great show. One of the highlights from the show was a seminar he took on what is called “Casual Gaming”. These are simple games, many developed in Flash, that are played on computers, or hand held mobile devices, and they are taking the market by storm.

The Casual Gaming market is exploding for developers, brands, companies and internet publishers who are looking for ways to expand their reach beyond their traditional audience. Game applications like these are also very popular with social networks, who look for the stickiness that casual games provide.

The market for these applications is enormous and expanding across gender demographics and age demographics.  The download rates for casual games are estimated to be near 206 million by the end of 2007.

tjb

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