“Amazon (AMZN) today is pulling out the small guns as it positions its new MP3 download store to grab market share from Apple’s (AAPL) iTunes. And Amazon has a lot of small guns.
In this case, “The small guns” refers to the Amazon.com Associates Program, one of the retailer’s lesser-known online marketing vehicles. Through Amazon Associates, bloggers and other online publishers can showcase Amazon products in an advertising window on their sites. In return, they earn a cut of the sale – usually 10 percent.
To give a boost to its MP3 store, though, Amazon today sent an e-mail to Associates members that sweetens the deal: Through the end of the year, Amazon will give a 20 percent cut to members who get people to download songs from the Amazon store… “More